Mastering HubSpot’s new Lead Scoring Tool: how you can stay ahead

Exciting news, everyone! HubSpot has rolled out a new Lead Scoring Tool whilst sunsetting the current Property-based setup by August 2025, and we want to help you make the most of this new tool!  

By 31st of August 2025, the legacy Scoring Properties will be retired, *queue gasp*, but luckily there are brilliant new features are already live in your HubSpot portal!  

These updates mean sharper insights, greater flexibility in keeping your Lead Scoring up to date, and smarter ways to qualify leads. 

At Valve, we’re here to ensure your transition is seamless, stress-free, and optimised for success. Let’s explore what’s changing and how we can help you elevate your lead scoring strategy. 

What’s changing in HubSpot’s Lead Scoring? 

 HubSpot is phasing out the old Score Properties and replacing them with a more advanced and user-friendly system.  

Here’s what you can look forward to: 

• Smarter Scoring: more customisation options to tailor scores to your business needs. 

• Clearer Insights: easily track what influences a lead’s score and how the history has changed. 

• Score Decay: automatically reduce scores over time if engagement drops. 

• Reset Capabilities: keep your data fresh with automatic resets. 

• Scalable Rules: better segmentation and automation for greater efficiency. 

 These updates mean a farewell to limitations and embracing a more powerful way to qualify leads. 

Important dates to remember  

• 1st of May 2025 – you will no longer be able to create new custom scoring properties. 

• 31st of August 2025 – legacy scoring properties will stop updating and begin phasing out. 

Who is impacted? 

All Professional and Enterprise customers that have the old Scoring Properties in use. 

Now is the perfect time to get ahead of the curve and transition to the new tool – get in touch and let’s chat! 

How Valve can help you make the switch 

Moving to HubSpot’s new lead scoring tool needn’t be daunting. In fact, it’s a golden opportunity to refine and enhance your process. Here’s how we make it simple:

1. We’ll help you build a winning lead scoring model

No more guesswork! We’ll work with you to design a scoring system that truly fits your business, whether you need a straightforward model or a more advanced setup with decay and reset functions. We will take a look at your current setup and see how (and if) it will fit to the new way of Lead Scoring.

2. Smarter scoring based on real data

We’ll analyse your historical data to ensure your scoring aligns with real conversion trends. That means better prioritisation and higher-quality leads.

3. Updating workflows & automations? We’ve got you covered 

Lead scoring affects many processes both in Marketing and Sales — don’t let outdated workflows slow you down! We’ll fine-tune your automation to keep everything running smoothly.

4. Reporting that actually makes sense

 With HubSpot’s new insights, we’ll help you set up reporting tools so you can track, tweak, and improve your lead scoring strategy over time. 

5. Training & ongoing support

Our experts will train your team on the new system so you can hit the ground running. And if you ever need a hand, we’re just a phone call away! 

Ready to future-proof your lead scoring?

With the old system phasing out, now’s the perfect time to upgrade your lead qualification strategy. HubSpot’s new scoring system is packed with benefits, and with Valve by your side, you’ll make the transition with confidence. 

Let’s get ahead of the changes and strengthen your lead scoring. Get in touch with us today, and let’s make this transition a success!