Valve strengthens its position as a leader in B2B sales and marketing innovation by appointing renowned marketing development expert Mika Hyötyläinen as Chief AI & Consulting Officer. Under his leadership, Valve will expand its services by combining artificial intelligence with human-centred design to help its clients achieve their goals.
Mika Hyötyläinen has held senior positions in marketing and technology development at Telia, Neste, and JCDecaux. He brings extensive experience in data-driven strategies, service design, and leveraging technology to create impactful marketing and business models.
Hyötyläinen will commence his new role full-time on 1 March 2025 and has been a member of the executive team since the beginning of January.
Mika Hyötyläinen’s appointment highlights Valve’s commitment to offering clients the opportunity to harness the potential of AI to drive business growth and transformation. This comes at a pivotal time as companies seek ways to navigate an increasingly dynamic digital landscape.
“AI is more than a tool – it is a catalyst for change,” says Valve’s CEO, Jorma Maaninka.
“Mika’s expertise and vision will provide our clients with practical solutions to revolutionise their marketing and sales efforts, creating sustainable competitive advantages.”
In his new role, Mika Hyötyläinen will be responsible for developing Valve’s AI strategy and leading its consulting unit.
“AI brings unprecedented opportunities to marketing and sales – not only for enhancing efficiency but also for creating new business models and customer experiences,” Hyötyläinen says. “I look forward to collaborating with our clients to accelerate their success."
